The new branding incorporates an entirely new visual identity entitled ‘A Breath of Fresh Arran’, the new look aims to ‘showcase the natural elements and authenticity of the island malts by focusing on the unique provenance of their home village, Lochranza, where their first distillery was opened in 1995.
The new bottle design reflects the journey of the water source for the spirit, which flows through a series of waterfalls. The ripples on the new glass bottle illustrate this process.
An updated icon which appears on the bottles in copper foil shows the outline of the island itself, coupled with a pair of eagles, the traditional emblem of the Lochranza distillery.
Despite the change in packaging, the liquid inside the bottle hasn’t changed, though two new expressions will soon join the core range.
The ‘Barrel Reserve’ has a light, flexible, fruity character whilst the cask strength ‘The Bodega’ is a sherry cask matured dram that partners the quarter cask matured ‘The Bothy’.
Master Blender, James MacTaggart said: “As a company, we have grown immensely since I joined the team over 12 years ago.
“We were one of the first wave of new distillers back in the early 1990s and in June this year, we started a new chapter in our story with the opening of our second distillery at Lagg. It felt like the right time to make the clear distinction between the unique and very different spirits produced at each of our island homes.
“We’ve taken inspiration from the elements that make Lochranza so special to produce a unique and beautiful new pack, which does justice to the liquid it contains. We are very excited about the future of our original Arran Single Malt.”