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Global drinks company Brown Forman, owner of Benriach distillery has secured its first deal with supermarket giant Waitrose & Partners.
From 22nd April the distillery’s new Original Ten will be available across 175 Waitrose Stores.
Matured for ten years in bourbon barrels, sherry casks and virgin oak, The Original Ten carries notes of orchard fruit, honeyed malt and toasted oak with a subtle trace of smoke.
Bottled at 43% it will retail for £38.00.
Customer Marketing Manager for Benriach, Danny Whelan said:
“This is a great moment for this eclectic Speyside distillery as it makes its supermarket debut with its signature 10 year old Single Malt. Three cask matured for at least ten years in bourbon barrels, sherry casks and virgin oak, to create layers of fruit, honeyed malt and toasted oak, all interwoven with a subtle trace of smoke – this expression is the perfect introduction to Benriach’s innovative world of
flavour.
Now both the whisky curious and whisky aficionados alike can buy Benriach Original Ten in Waitrose stores throughout the UK and enjoy this flavoursome whisky from a hidden Speyside gem known for creating some of the richest, most multi-layered whiskies in Speyside”
John Vine, Waitrose & Partners Spirits Buyer, commented:
“Providing high quality food and drink is at the heart of what Waitrose has to offer and our work with
local suppliers, growers, and producers is something we’re incredibly proud of.
Shoppers tell us that provenance, quality, and trust is important to them, therefore the products we
supply, such as Benriach, echo this ethos and continue our work in showcasing and supporting
Scottish food and drink.”
For more on Benriach distillery, visit here