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Speyside distillery, Benriach, is getting ready to welcome to its first ever official visitor centre next month. Part of a six-figure investment project, the new centre will include a bar, tasting lounge and retail space.
The distillery will open to visitors on Friday 21 May and will offer an array of tastings following the easing of Scotland’s covid-19 restrictions.
The project follows the recent unveiling of Benriach’s new portfolio, and marks the first phase of the distillery visitor centre renovations, as part of a major investment initiative by Brown-Forman, who acquired the distillery in 2016.
The visitor centre will offer two tasting experiences that will appeal to both whisky lovers and those at the beginning of their whisky journey. The ‘Sense of Flavour’ tasting will delve into the production process at Benriach, before zoning in on the distillery’s classic and smoky expressions at 10 and 12 years old. Visitors will also have the chance to explore their own flavour preferences by trying Benriach in simple cocktail serves.
A deconstructed cask tasting will also be on offer for those who wish to dive deeper into the creation of the single malt. The ‘Barrels, Butts, and Barriques’ experience will offer visitors the chance to taste five individual cask types, culminating in a tasting of the Benriach 21 Year Old – showcasing the work of Benriach’s Master Blender, Dr. Rachel Barrie.
Visitors are advised to pre-book their preferred tasting online before arriving at the distillery. Tours of the production site will resume when it is safe to do so.
Jennifer Proctor, Visitor Centre Manager at Benriach Distillery, said: “The last year has been significant in Benriach’s journey with the launch of the distillery’s new flavour forward portfolio, so the unveiling of our first ever visitor centre is a special moment.
From cask tastings to cocktails, we’ll initially be offering two flight-style tasting experiences that allow customers to explore Benriach’s flavour spectrum. When restrictions allow, we will reveal our full distillery tour offering and announce the next phase of the distillery visitor centre development. Whether a local to Speyside or visitor from further afield, we look forward to welcoming guests from near and afar to discover Benriach’s world of flavour.”
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